Minibar

We created a script showing a student who clearly made a wrong study choice; ‘if you don’t want the same pile of shit on your hands be smart and visit the website’. We needed to increase the youngsters’ awareness of how important the right choice of study is and what they can do to avoid a similor situation.To appeal to the target audience we used Tygo Gernandt’s voice; very recognisable and slightly cynical. Distribution via Youtube and social community websites.