Minibar

The goal of the campaign was to attract more Dutch skiers and ice skaters to Sweden. Wrapped up in a funny mockumentary we showed the beauty of Åre and Østersund. By using an even wider frame than 16:9 (widescreen) we were able to show the wide landscape as it is found in Sweden. To get people to watch the mockumentaries they have been plugged, blogged, seeded and supported by a few teasers. These can be watched by clicking the following links:

Link 1 - 2 - 3 - 4 - 5 - 6

Below you’ll find a case video explaining the campaign created by Lemon scented tea.